Adding influencers to your overall marketing strategy can help your business increase sales, increase awareness and increase the number of social media followers. However, successful influential people often charge a significant price for their work. As a small business owner, how can you take advantage of your marketing leverage without breaking the bank? The answer could be a micro-influencer. Read on to learn more about this group of influencers and how to best use them in your business.
What is a micro-influencer?
They are not known. They build a following by signifying the authenticity of their followers, and as a result, their audience grows. But if they don’t belong to the chosen circle, no one will chase them for an autograph.
They don’t have millions of followers. The difference between macro and micro influences depends on the number of followers. A typical big-name influencer macro will receive a follower count of over 100,000. Micro-influencers, on the other hand, have a following that varies between 10,000 and 100,000.
Cheaper. Micro-influencer follower counts offer many benefits to small business owners like you. Micro-influencers offer a closer relationship with their specific audience, usually at a lower price.
They are open to negotiation. Influencers are defined differently depending on the number of followers but don’t expect consistency. If you think your product or service is a mutually beneficial partnership, feel free to bring it to the negotiating table for a price you both like.
Their audience is more engaged. Great celebrities may have millions and millions of followers, but they also appear sacred. You won’t see the same level of audience interest as a micro-influencer. They are more likely to have a dialogue with their audience. This is great for you if the topic of conversation is your product or service.
Why go micro?
Who do you trust? Your answers can range from friends and family to close confidants and neighbors. The same is true for your prospect. And for many of them, the right influencer is just as trustworthy as a close friend whose opinion you can count on.
Nobody wants to be sold. However, if someone in your area recommends something you have used and that you like, you will likely give it a try. Micro influences must be more than just partners. You have to be a true fan of what you are doing to share the joy with your followers.
Authenticity is the key. To gain an edge with influencers, you need to make sure you find the right match. The trust they place in their audience is based on followers seeing themselves when they see influential people. In his mind this man “got it.” Because of this, it’s important to work with influencers who are already talking to the people who will benefit the most from your product or service. You don’t want to promote your skin products with influencers who focus on bakery products.
Micro-influencers are just one of the many tools small business owners have used over the years. As part of your marketing strategy, they can help you gain access to a wider audience that is looking for what you have to offer. To get the most out of micro-influencers, always strive for the most authentic presentation for you and your company.